Ethan MacDonald



Ethan comes to us with 12 years of supply chain experience, in a variety of leadership roles within the wine industry. Helping to create a multitude of award-winning wines for both boutique and corporate wineries, while also establishing himself as a charismatic leader, excellent communicator and problem solver. Ethan also has a rich history in applying Lean Manufacturing frameworks across other FMCG environments to reduce material and labour waste and streamline the productivity of his teams. Ethan has a hands-on approach, puts people and culture first, and has an unwavering belief that coaching business improvement techniques help individuals realise their true potential. His MBA gives him an excellent knowledge foundation to help convert processing improvements towards the business strategy and bottom line.
Industry Program Experience
● Manufacturing
● Packaging
● Agricultural Processing
● Sales and Operations Planning
● Production Planning
● Raw Material Delivery
● High and Low Volume Production/Assembly
● Team Engagement
● Personal and Professional Development
● Change Management
● Stakeholder and Risk Analysis
● Leadership and Management Coaching
● On the floor Training and Coaching
● Practical Problem Solving and Facilitation
● Visual Measurement Implementation and Methodology
● Data Analysis and Effective Operational Measure Design

Complete the questions below to test your data maturity.

Over the next two years, which three of the 14 key performance indicators do you most want to improve on as a business?

Make a note of these before you carry on reading.

The key 14 performance indicator categories:


  • Asset & equipment efficiency
  • Inventory efficiency
  • Materials efficiency
  • Utilities efficiency
  • Workforce efficiency


  • Planning & scheduling effectiveness
  • Production flexibility
  • Workforce flexibility


  • Time to market
  • Time to delivery


  • Product quality
  • Process quality
  • Safety
  • Security

Now ask yourself – what is your current performance against these three KPIs? Can you tell me how you performed in the last hour, yesterday or last week?

If you can’t answer this question for all three because you aren’t measuring the data, then the next step is clear. Figure out what data you need to enable you to measure it, and decide how you are going to collect that data.

If you can answer it historically; last week or last month – ask yourself, is this retrospective view sufficient for me to really make improvements?

If you can answer it for all three up to the minute, then it is quite possible that shopfloor intelligence isn’t a number one priority for you. Look out for parts 2 and 3 of this blog series for some more insights into how you can make the data work for you.